An NOP survey, commissioned by the Scottish Power group, has shown that UK householders are changing their buying behaviour out of a genuine concern for the environment. Two in every five UK consumers are buying more environmentally friendly products now than they did five years ago. 74% of all respondents in the UK said they are buying more green goods because they are concerned for future generations. The majority also said they would prefer to buy from a company which helped the environment by recycling waste materials and supporting green energy.