71% of SMEs say they do not understand the importance of being eco-friendly, which could possibly have detrimental effects on the reputation of the business, as well as losing competitive advantage. There are more benefits included in the transition of turning your business green, SMEs claimed that 35% of their consumers responded positively when they become more environmentally friendly.
The initial investment can be costly and time consuming, however the benefits that your business will reap back from being environmentally friendly can save you money in the long run. Becoming eco-friendly has become less of a trend and more of a lifestyle, it is now engrained into people to be more environmentally friendly and aware of businesses that are doing their bit. Therefore, if you do ignore this new way of life, you are potentially putting your reputation at risk.
It was found that 82% of consumers find it hard in determining whether or not a company is eco-friendly, due to the fact it is not advertised clearly. Which therefore means that many businesses could be losing out on potential consumers due to the fact they do not promote their ‘green’ side.
Just a quarter of SMEs said that green issues were a ‘top priority’ for them, with 1 in 5 admitting they do not do enough when it comes to tackling environmental issues.
Earth 911 identified there are many different ways in which companies can ‘greenify’ their business, one of them being eco packaging. Eco packaging is one of the best ways to become environmentally friendly and eliminating waste, from restaurants to coffee shops, this is one trend that is changing today’s society.
Discover our range of Eco-Friendly food packaging to help your business on its way in becoming green!