Unfortunately this can and does happen due to lack of local packaging composters and appropriate collection services. It makes us genuinely sad if we learn our packaging goes to landfill. We see it as a wasted resource! Gold shouldn’t go to landfill, neither should our packaging (yes, we’re that obsessed with our packaging). This is why we have two ranges of packaging, Sustain™ and Revive™, and it’s why we encourage all customers to choose packaging that matches their waste stream.