Overwhelmingly, the tide of consumer expectations is rising; today, it’s not just the impassioned fringe who are expecting their favourite shops and stores to make ethical and sustainable choices, it’s also everyday consumers – and the media. More likely than not, your customers will be expecting you to have a good answer to the million dollar question, “what are you doing for the planet?” As large coffee and restaurant chains make the shift to sustainable packaging, it’s worth thinking about whether you believe your customers will expect the same as theirs do.