It is an alternative to a traditional linear economy (make, use, dispose) in which we keep resources in use for as long as possible, extract the maximum value from them whilst in use, then recover and regenerate products and materials at the end of each service life. Composting is also an excellent example of how a circular economy could come into play.
Our greatest desire is that we as a country (and global community!) can develop sustainable circular economies. It’s why we believe in our packaging so much! Both Revive and Sustain are designed with a circular economy in mind.
Sustain: made from plants, can be composted to grow more plants!
Revive: made from recycled plastic, gets recycled into more recyclable packaging!
We recommend this highly informative and entertaining video to get a good grasp: The Story of Stuff.