The problem is two-fold: the waste infrastructure and people’s behaviour. How often do we see bins overflowing with rubbish? But at the same time, how many of us keep walking to find the next available bin?

Did you know that 61% of Britons litter? Unfortunately for too long waste has been a case of out of sight out of mind. We don’t always tend to think about the consequences when we throw things away. So too many of us don’t take the time to dispose of products in the correct bin. Here in the UK and particularly when compared to our continental neighbours we are only just beginning to rationalise the waste infrastructure.

Right now in the UK, what happens to your waste depends on which local authority your waste collection comes under and on which waste collector. For example a resident on Oxford Street in London may have their glass waste collected by the local authority, but the ground floor restaurant underneath may not be able to recycle glass with their ‘waste provider’ – seems pretty crazy, huh? That’s why we offer two ranges to help you match your waste stream to your packaging.

There’s also a need for proper binfrastructre. We feel recycling signs could be less confusing, there could be more bins, and collection could be better. Lots of room for progress!